When it comes to releasing a new product, the packaging is just as significant as the product itself. It presents the product to customers, provides convenience to the user, and differentiates a product from its competitor. Thus, failing to choose the appropriate item packaging might impede the success of your product or contribute to its poor performance in the market.
You should consider several significant factors when looking at bottle packaging options for your product. Keep in mind that liquids may react with their packaging’s composition, so it’s crucial to look at materials and purpose as much as aesthetics and dimensions.
Selecting the Right Plastic Bottle
These are the four key factors to consider when selecting the ideal plastic bottle for your product. These include the following:
Materials
The quality and type of bottle material may impact your products’ quality and shelf life. For instance, a porous material may allow air to pass through or lessen the potency of fragrances.
Take note that there are plastic packaging options for several types of liquid. Therefore, it is important to research well or consult an expert.
Here are some plastic bottle materials to consider for your products:
High-Density Polyethylene (HDPE)
HDPE is a petroleum-based thermoplastic polymer. As one of the most versatile plastic materials available, it is utilized in various applications — such as plastic bottles, milk jugs, shampoo bottles and bleach bottles.
Polyethylene Terephthalate (PET)
PET is plastic packaging commonly used for carbonated soft drinks, fruit juices, dilutable liquids, and bottled water. It is the most recyclable plastic because it is light, durable, safe, and has a lower carbon impact than the others.
Low-Density Polyethylene (LDPE)
LDPE bottles are a type of plastic bottle that is lightweight, flexible and has a low melting point. They are commonly used for packaging liquids such as shampoo, conditioner, and cleaning products.
Polyvinyl Chloride (PVC)
PVC is a type of plastic that is durable and can withstand high temperatures, making them suitable for packaging certain industrial liquids or chemicals that require long-term storage.
Polypropylene (PP)
PP is a strong, lightweight plastic resistant to heat and chemicals. It is commonly used to make food storage containers, disposable cups and plates, and car parts.
Polystyrene (PS)
PS is a lightweight plastic commonly used in packaging materials such as disposable foam cups and plates, as well as in products like plastic cutlery and insulation.
Purpose
In choosing the right plastic bottle for a product, you must consider how it will be used or received by the consumer. For instance, beverages and quick-consumable products are best packaged in lightweight plastic bottles, such as PET.
On the other hand, perfumes and liquid toiletries that may last for months should be stored in more durable packaging options. These products are also best offered with pumps or spray nozzles to add convenience to the customer.
Consumer Preferences
Meeting customer demands is critical to the success of plastic bottle packaging. Hence, understanding the needs and preferences of your target market will help you determine the most suitable bottle type, size, or style for your product. For example, small plastic bottles for liquid cosmetics are ideal when marketing to travel-loving customers.
Design and Trends
Using current trends to impact packaging design will assist you in creating a visual experience for the customer. Plastic bottles with unique patterns, particular shapes, or stunning colors improve a product’s final look, allowing it to capture consumers’ attention.
Make Your Brand Stand Out with WB Bottle!
If you still need assistance deciding which plastic bottle to use for your product, our expert team at WB Bottle can help you find and acquire the most suitable customized plastic bottle packaging for your business! Contact us today to learn more.