Pressure-sensitive labels (PSL) are used to convey important brand information about products using eye-catching designs. Pressure-sensitive labels consist of the label material — which can be either paper, plastic, or film — backed with an adhesive. The application process is simple and only requires the application of pressure to adhere the label to the product — no water, solvent, or heat necessary. WB Bottle Supply Company can design and apply your pressure-sensitive labels to take your products to the next level.

Pressure Sensitive Labeling Process

Decorated sauce bottlesThough simple in concept, pressure-sensitive labels have many layers which enhance the look, feel, and durability of the label and compliment the product’s container. The main components of PSLs include the following:

  • Liner: This is the backing of the label that protects its adhesive coating throughout the manufacturing process. Liners are paper or film and are removed before the label is affixed to the product.
  • Release Coat: The release coat allows the liner to resist the adhesive and enables the label to easily peel off the backing.
  • Adhesive: The adhesive is the glue that is applied to the back of the label, helping it to stick to the product without the use of heat, water, or solvents that may take more time and effort to apply. The adhesive can be formulated to withstand specific environmental elements the end product will encounter, such as temperature or moisture exposure.
  • Face Stock: The label itself is first comprised of the face stock which is where the brand’s image or logo will be printed. While the face stock is usually made of paper that is designed to be used for self-adhesive printing, it can be made from plastic films, foils, fabrics, and laminates.
  • Topcoat: The topcoat is applied to the face stock on the top of the image to protect the design from abrasion and fading. The topcoat can also be used to enhance a part of the image to make it more eye-catching by providing unique finishes.

Each component of the label may be tailored to the demands of the product and its design. The choice of materials for the label, as well as the adhesives and topcoat required, is decided with the product’s intended purpose in mind. Heat, exposure, the kind of branding, and moisture levels in storage facilities are all key factors to consider.

Benefits of Using Pressure Sensitive Labels

Pressure-sensitive labels provide several advantages in terms of design and durability. The labels are designed to blend seamlessly with the object to which they are applied, and they can be designed using vibrant colors and eye-catching designs to increase brand awareness and customer engagement.

Pressure-sensitive labels are also very adaptable and may be applied without heat, solvents, or water. PSLs can adhere to a broad range of materials and are an excellent choice to use on materials like glass, plastic, rubber, and wood. Pressure Sensitive labels can also have extremely detailed artwork with multiple colors. The versatility, flexibility, and ease of application make the pressure-sensitive labels best suited for products like beverage cans, glass bottles, decorations, automotive parts, food containers, and pharmaceuticals.

Pressure Sensitive Labeling at WB Bottle

Pressure-sensitive labeling is an effective way to draw attention to your product in a saturated market. At WB Bottle Supply Company, we are a full-service bottle and jar supplier with a global reach. With our in-house design team and other value-added services, we are ready to walk you through every step of the process. Allow us to help you design and print your pressure-sensitive labels to bring your products to the next level. Contact us today to learn more about the pressure-sensitive labels or request a quote for your label design.